Creative Entrepreneur: An Interview with Katie Stephenson from Art Wall Online.

Welcome to another brand new fortnightly post: Creative Entrepreneur. In this series I will be interviewing a number of creative individuals who have turned their passion into a fantastic new business idea.
To kick this series off, I have an interview with the brilliant Katie Stephenson who began Art Wall, an online curated gallery which is used to display the work of independent artists.

As an artist myself I think it’s a wonderful way to support the artistic community and have worked displayed next to some other really talented people.

So far Art Wall has proved to be very popular and has been featured on Elle Decoration, Decor8 and Apartment Therapy.

I am so pleased to have chatted with Katie and I’m really grateful that she agreed to be interviewed and help me kick off this new series!

Hello Katie, For anyone who isn’t familiar with you or Art Wall could you please give us a brief introduction?

Hi Helen, Sure.  Art Wall is a virtual display space created to display artwork in situ.  The focus is on smaller pieces curated together to make a bigger statement collectively vs. one big piece of artwork.  The Art Wall site is not a shop, per se, but rather directs you to artists’ websites where you can make a purchase directly.

What made you develop the concept for Art Wall?

You know, it’s actually a bit convoluted.  I was working on creating the Save Gocco website and I wanted to make a page that was devoted to showcasing different artists’ Gocco prints.  One thing lead to the next and that page turned into a whole website independent from the Gocco site.  The “studio” is devoted to Gocco prints, and the Save Gocco site links directly to it.

What can people do if they wish to be featured on your site?

Submit!  I love a little artist’s statement along with 3-4 images and links.  Artists need to have their own shop/website, I don’t hold inventory or ship through the website.

Do you have any tips or advice for other creative entrepreneurs?

Hmm, I’d say do your research.  There are a lot of tutorials, books, even consulting services and coaches out there geared specifically for creatives.

Have you had to overcome any challenges when creating the Art Wall? What has been your greatest challenge to date?

My biggest challenge is time management.  It’s hard to juggle the importance of all the social media against blog posts and website updates, etc.  There’s no real formula for what will work best, I’ve just had to find a balance that works for me.

Where else can we find you on the internet?

Art Wall Online, Art Wall Blog, Twitter, Facebook, Flickr, Save Gocco, Etsy: PaperDayStudio

Wow, that’s a long list, that’s a little ridiculous!
Thanks for the opportunity, Helen.

Thanks again to Katie! It’s been lovely to find out more about what you do!

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